Blog
Field notes on agentic commerce — what we learn building stores for agentic shoppers
Jun 29, 2026
5 min read
Sumit Jagdale
agentic-commerce
OpenAI updated [GPT-5.5 Instant](https://openai.com/index/gpt-5-5-instant/) this week, and the change deserves a second read from anyone who sells online. The default model inside free ChatGPT is now…
Jun 18, 2026
6 min read
Sumit Jagdale
agentic-commerce
For twenty years the web rewarded a particular kind of effort. You earned a position on the results page, made the click irresistible, and trusted a shopper to do the rest: open the tabs, weigh the…
Jun 15, 2026
6 min read
Sumit Jagdale
agentic-commerce
A shopper who would have discovered your store last year still wants exactly what you sell, yet she never arrives the way she used to. She opens an assistant, describes the thing she needs in a…
Jun 12, 2026
4 min read
Sumit Jagdale
agentic-commerce
For twenty-five years retail discovery had a destination. You optimized a page until it ranked, you purchased the keywords that lifted you above the fold, and the reward was a click. That click…
Jun 10, 2026
4 min read
Sumit Jagdale
agentic-commerce
Two buyers approach the same kind of decision. One is a procurement manager choosing analytics software; the other is a shopper hunting for a winter coat. For a decade they behaved nothing alike. Now…
Jun 4, 2026
5 min read
Sumit Jagdale
agentic-commerce
Every year, [Scott Brinker](https://newsletter.chiefmartec.com/p/here-s-your-ungated-copy-of-the-state-of-martech-2026-report) tallies the entire marketing technology landscape. He has charted it…
Jun 2, 2026
6 min read
Sumit Jagdale
agentic-commerce
For most of retail history, the shelf was a physical negotiation. You fought for eye level, for the endcap, for the position beside the register. Search moved that fight onto the results page, where…
May 30, 2026
7 min read
Sumit Jagdale
agentic-commerce
At Google I/O 2026, the Universal Cart demo did something most shopping software has never tried to do in public: it overruled the shopper. A person assembling a custom PC dropped an AMD Ryzen…
May 28, 2026
9 min read
Sumit Jagdale
agentic-commerce
Run a shopping query through an AI agent and the evaluation happens before any product page loads. On the fields your catalog exposes through the protocol surface, the system decides whether your…