May 26, 2026
9 min read
Sumit Jagdale
agentic-commerce
How AI Shopping Agents Make Buying Decisions
Most of the executives who run e-commerce businesses believe they understand what makes AI shopping agents tick.
Blog
The Agentic Field Notes · page 2
Explorations and insights into agentic commerce ecosystem
May 25, 2026
9 min read
Sumit Jagdale
agentic-commerce
Why AI Shopping Agents Are a New Buyer Segment
By 2028, Kantar projects that 1 in 5 digital storefront interactions will be handled by machine customers, a figure cited by MetaRouter in their agentic commerce analysis. That means one in five…
May 22, 2026
9 min read
agentic-commerce
Your Product Copy Was Built to Rank. Agents Read It to Reason.
There are two moments when a description gets read. The first is after a click, when a human who has already expressed interest in an item needs enough information to confirm the decision they're…
May 21, 2026
8 min read
agentic-commerce
What the Agent Can't See on Your Best Product Page
I audited the [Universal Commerce Protocol](https://ucp.dev) feeds of six apparel merchants earlier this year. Every merchant returns the same field set: title, price, options, tags, one image, a…
May 20, 2026
10 min read
agentic-commerce
The Brand Truth Layer: Why Product Feeds Are Not Enough
The agentic commerce stack has a visibility problem that is almost solved and a recommendability problem that almost nobody is working on.
May 19, 2026
9 min read
agentic-commerce
AI-Referred Shoppers Are Now Your Best Customers
> "Companies have spent decades refining consumer journeys, fine-tuning every click, scroll, and tap. But in the era of agentic commerce, the consumer no longer travels alone. Their digital proxies…
May 18, 2026
12 min read
agentic-commerce
Your Shopify Store Is Invisible to AI Agents
AI shopping agents can already buy from your Shopify store. The infrastructure exists. Shopify has shipped a live catalog endpoint that lets any buyer's assistant, on behalf of any customer, query…