May 26, 2026
9 min read
Sumit Jagdale
agentic-commerce
How AI Shopping Agents Make Buying Decisions
Most of the executives who run e-commerce businesses believe they understand what makes AI shopping agents tick.
Tag
#brand-truth
12 posts on this topic.
May 21, 2026
8 min read
agentic-commerce
What the Agent Can't See on Your Best Product Page
I audited the [Universal Commerce Protocol](https://ucp.dev) feeds of six apparel merchants earlier this year. Every merchant returns the same field set: title, price, options, tags, one image, a…
May 20, 2026
10 min read
agentic-commerce
The Brand Truth Layer: Why Product Feeds Are Not Enough
The agentic commerce stack has a visibility problem that is almost solved and a recommendability problem that almost nobody is working on.